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Guest Lecture- Panel #4

  • Anthony Ciccarelli
  • Apr 28, 2016
  • 2 min read

Today’s guest panel discussed leadership and business aspects relating to the chiropractic profession. The panel consisted of Dr. Wickes, the President of CMCC who spoke about leadership and questions relating to leading the profession, Ms Mooney, a renowned educator and award winner in business, who discussed Brand Management and entrepreneurship and Dr. Brown who has 60 years in private practice that discussed his experiences in leading our profession and what it takes to be successful in practice in any era. Dr. Wickes discussed that an entrepreneur is one who organizes a business or develops an idea and takes responsibility for its operation, profits and losses. He discussed that as a leader you need a strategic plan, which requires flexibility, input and expertise. You also need to gain the trust of your employees and hire people to be apart of your team that are willing to take risks, and are experts in their field. Dr. Wickes discussion was useful because it highlighted and reminded me of aspects of leadership that you typically forget when you think about what it requires to be a leader. Ms. Mooney discussed entrepreneur “lucky” tips to guide us towards some of things we should consider and think about leading up to our near future as chiropractors. L stands for location and involves finding a place you want to work. To find an appropriate location you should consider the following: conduct a competitive analysis, review association statistics, assess the accessibility including parking, bus line, trains, and consider convenient hours of business. Accessibility is important because you want to be in a busy area with lots of traffic, and you want to be somewhere that is easy for people to get to you. U stands for understanding your clients. This aspect is based on the clientele you want to market your expertise and business to. To understand and market to your patients you should: look for referral opportunities, be visible, thinking about potential groups or communities of people with similar interests, educate, and have conversations one-on-one.

Dr. Brown who discussed his involvement in the development of CMCC as an institution. As a CMCC student I can appreciate the efforts that Dr. Brown has made in order to develop a successful academic institution that I have the honor of attending.


 
 
 

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CP Small Group Reflection- Should any of these activities not be permitted?

1. Has anyone seen a chiropractor that does pre-payment or blocked plans?

 

Group discussion:
 

As a group we do not think the profession should allow for blocked payment plans. We feel like it is a scam, is unethical and that it undermines the profession. We think that pre-payment options should be allowed on a patient by patient basis, and if they are discharged prior to completing the amount of treatments they paid for that the extra appointments should be credited to their account to be used at another time. 

 

Group discussion:

 

This form of payment was ok to us as a group. We did not see an issue with this form of payment but some people in our group, were unsure if they would implement this in their practice or not, but is something they would probably consider in the future. Especially if patients were asking about it as it is more convenient for the patient and front desk staff, especially if the patient comes in often.

 

 

                2. Open concept style of practice?

  • Definitely benefits to this, but also cons as well

  • Prevents individuals from discussing certain topics that they may not be comfortable with discussing in front of people

  • Can be beneficial because different patients get different treatments that these patients may not recognize our profession can help with. Example the one patient gets treated for headaches and the second patient didn’t realize we can help with these. This can promote your concept

  • This allows you to be pretty social but not seeing serious conditions

  • This makes us different from other healthcare practitioners and can further give us a negative name

 

Group discussion:

 

We did not think open concept styles of practice are appropriate. We are primary health care practitioners and some of the information patients share with us is sensitive, and therefore should be discussed in private. Furthermore, patients would be less inclined to share information with their practitioner if it was in an open concept room. We also feel that because our patients are paying for our services that they should have our undivided attention during their treatment time and that they should be our number one priority. This type of relationship is easier to maintain in a closed off space where the patient can have your undivided attention that is free from distractions or interruptions. However, we felt that an open concept style could be appropriate when passive care (ie. Modalities) is being done. 

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